Last updated: 17th September 2026
1. Who We Are
This Privacy Policy explains how Fluffvale, operated by Zhulin (KvK: 42146440), Koraalzwam 15, 2403 SP Alphen aan den Rijn, Netherlands ("we," "us," "our"), collects, uses, and protects your personal data when you visit fluffvale.com or make a purchase.
Because we are established in the Netherlands, this policy is written to comply with the EU General Data Protection Regulation (GDPR) — this applies to how we handle your data regardless of where you, the customer, are located.
2. What Data We Collect
We collect:
- Order information: name, shipping/billing address, email, phone number, order history.
- Payment information: processed securely through our e-commerce platform's payment system — we do not store your full payment card details ourselves.
- Technical/usage data: IP address, browser type, pages visited, collected via cookies and advertising analytics tools.
- Communications: messages you send us via email or contact forms.
3. How We Use Your Data
We use your data to:
- Process and fulfill your orders, including sharing necessary details (name, address) with our fulfillment partner to ship your order.
- Communicate with you about your order (confirmations, shipping updates, customer service).
- Improve our website and marketing, including through advertising analytics tools.
- Comply with legal and tax obligations.
4. Legal Basis for Processing (GDPR)
We process your data based on: performance of a contract (fulfilling your order), legal obligation (tax/accounting records), and legitimate interest or your consent (marketing and analytics cookies, where applicable).
5. Who We Share Your Data With
We share data only with service providers necessary to run the Site and fulfill orders:
- Our e-commerce platform provider, for operating the Site and processing payments
- Our third-party fulfillment partner, to ship your order to you
- Our advertising analytics provider, to measure and improve our marketing
We do not sell your personal data to third parties. If you wish to know the specific identity of any data recipient, you may contact us using the details below.
6. International Data Transfers
Some of our service providers may process data outside the European Economic Area, including in the United States. Where this occurs, we rely on appropriate safeguards required under GDPR, such as Standard Contractual Clauses.
7. Cookies
We use cookies and similar technologies to operate the Site, understand how it's used, and support our advertising efforts. You can manage your cookie preferences through the consent banner shown when you visit the Site.
8. Data Retention
We retain order and financial records for 7 years, as required under Dutch tax law. Other personal data is retained only as long as necessary for the purposes described above, or as required by law.
9. Your Rights
Under GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict certain processing
- Request a copy of your data in a portable format
- Lodge a complaint with a supervisory authority — in the Netherlands, the Autoriteit Persoonsgegevens
To exercise these rights, contact us at info@fluffvale.com.
10. Children's Privacy
The Site is not intended for children under 18. We do not knowingly collect personal data from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.
12. Contact Us
Questions about this Privacy Policy can be sent to info@fluffvale.com.